CIM Wales Talk Summary

Robert Mills

This morning I spoke at an excellent half day event organised by Jade Tambini on behalf of the Chartered Institute of Marketing, Wales.

My talk was titled Copywriting for Engagement and I have added my slides here. Of course, for those not at the event, those slides will lose some context and not mean quite as much.

I referenced various resources and guidelines during the talk too and have collected all of those links here in one handy list:

Knowing your audience versus understanding your audience

Finding Your Tone of Voice

Macmillan Tone of Voice Guidelines

University of Manchester Tone of Voice Guidelines

NHS Brand/Tone Guidelines

British Council Tone of Voice

Sticky Content: State of Digital Copywriting Survey Results 2013

Mailchimp’s Voice and Tone Site

GOV.UK Style Guide

Nicely Said: Writing for the Web with Style and Purpose