Designing the Invisible – Paperback Available

Robert Mills

Today is a special day for me as the paperback version of my Five Simple Steps book has just been released. It’s a dream come true, cheesy but that’s a fact. The eBook of Designing the Invisible was released on July 19th last year and it has been an incredible 11 months since then with great feedback and support for the book, overwhelmingly so.

There’s something extra special about the paperback release though. I love printed books, something to hold and settle down in a comfy chair with. It makes me giddy to think that people can now buy a printed version of DTI and pop it onto their bookshelves and enjoy it in their favourite reading places too. They can even fold the corners and crease the spine if they want (tut tut!).

To celebrate this occasion, here’s a summary of what the book is about, who it’s for, testimonials from some very talented peers, links to articles I have written about some of the topics featured in the book and some photos of the print version.

What is Designing the Invisible about?

It’s not enough to design a website that looks nice. What’s the story? Why is that header green? Why is that icon shaped like a fish? Designing for the web is not just about fancy layouts, the latest CSS3 or HTML5 or UX technique. Great web experiences tell a great story, and Designing the Invisible will give you the tools to help you do it.

From how to apply colour to tell the right story, through to using the right words, this book details the basics of building great web experiences. If you’re starting out in web design then this book will give you some valuable tools in your design toolkit.

Who is it for?

This book is for design beginners. If you’re not a designer but sometimes are asked to do design, then this book is for you. If you’ve just started out in design, or are at college or university, then this book is for you, too. If you’re an experienced designer then this book might be a good refresher on some of the design basics.

You won’t find any code in this book, and you don’t need to know your way around HTML5 or the latest CSS3 updates. Lucky you.


Jon Hicks

Designing the Invisible was quite simply my favourite read of 2011. Robert clearly shows how we can communicate information, stories and user journeys with our design and language choices. A refreshing and enlightening read!

Simon Collison

I continue to recommend Designing The Invisible to anyone who’ll listen. This book is beautifully organised, and Robert’s style is warm and open. Using familiar examples and thoughtful case studies, he lifts the lid on how subtle and invisible design can help improve our dialogue with audiences, and help them make sense of complexity.

Mike Kus

Designing the invisible is a book that makes you think. As a designer it forces you to ask questions about how you communicate with your users. An essential read.

Elliot Jay Stocks

Designing the Invisible is a great book for design beginners and a nice refresher for those who are more experienced. It offers an insight into colour, typefaces, branding, wayfinding and tone of voice in relation to how we can tell better and more targeted stories on the web.


Related Articles

Here are a couple of links to articles I have written about the topics that Designing the Invisible covers:

Storytelling Conventions on the Web (.net Magazine )

Design the Invisible to Tell Better Stories (24ways)

Storytelling on the web (Think Vitamin)

Understanding Your Audience (Think Vitamin)

How Colour Communicates Meaning (Think Vitamin)

Thank you a million times over

  • To everyone at Five Simple Steps for getting the book to this stage. It’s beautiful in every sense of the word
  • To the Bluegg team for allowing me to harp on about the book daily. I did mention I wrote a book right?
  • To my family and friends for everything, ever
  • To anyone who has bought the book, reviewed it, tweeted about it, recommended it and supported it. I’m grateful beyond words but know that I like you all very much, almost as much as I like Monster Munch. Almost.

Where can I get it?

So glad you asked. More info including the table of contents and a sample chapter can be found over on the Five Simple Steps website. Oh and you can also buy it there too of course. If you so wish.